Where It All Connects

The Brief
Pasir Ris 8, is an integrated development that combines convenience and luxury living into one. It is conveniently connected to the MRT, bus interchange, beach, mall and many other amenities. Besides the location, the residence boosts of many facilities, from active zones to quiet spaces. Our task is to come up with a marketing campaign for this development.

The Approach
Where it all connects, is the brand positioning of this luxury development. To further emphasise the connection from one to another, we employ the use of split screens to beautifully synchronise two elements together. The split screens interweaved seamlessly into the video as we show a day of a family getting ready for a birthday party. To make the branding more memorable, a stinger is also added at the end of the video.