Kick Start Better Health Your Way
Scope
Art Direction, Social Media, Video, Web, Strategy
Client
Cuisinart
The Brief
To create a buzz of excitement around the launch of the Kick Start Personal Juicer and Blender with the objective of creating product awareness and driving retail sales.
The Approach
We looked into the motivations of consumers with regards to food and health and wellness, where they consider food not only for its nutrition but also as a fuel to feel good. With the Cuisinart Kick Start Personal Juicer & Blender enabling our consumers to create juices and smoothies easily, we are allowing them the freedom to embrace a healthier diet through making their own signature juices and smoothies. This campaign is a celebration of each and every individual who want to better their health in a way that is true to themselves.
Peel it, pour it, slice it, dice it, juice it, blend it! The video was accompanied by an exciting piece of music that was composed using sound effects from the kitchen weaved into a pumping background track, and a catchy chant to top it off!
With the launch of the video, we followed up with social content featuring bite-sized cutdowns from the videos, individual profiles targeting at specific audiences, animated posts, recipe inspiration, product videos, landing page and even a quiz to engage the audience.
