Swirl Up Your World

Scope
Art Direction, Animation, Social Media, Strategy

Client
Cuisinart

The Insight
Millennial parents invest in shared experience with their child and the experience of ice cream is integral to happy childhood memories. How can ice cream become a meaningful shared moment between parents and children, ensuring the brand remains relevant?

The Approach
Encourage them to indulge in their shared love for ice cream by creating and enjoying it together at home. We focus on the shared moment between the parent and the child as they experience the joy of making soft serve ice cream right from their kitchens, literally swirling up their world.

Video

We brought the visuals to life using static images enhanced with 3D swirls and quirky animation, creating a fun and almost magical atmosphere that appeals to families. The campaign also taps into the childhood memories of many Australian millennial parents, evoking nostalgia with a pinstripe background and a color palette reminiscent of classic ice cream vans.