Cook What You Love, Love What You Cook
Scope
Art Direction, Social Media, Strategy
Client
Cuisinart
The Insight
As Australians rediscover the joy of home cooking, they often find themselves limited by traditional stoves and ovens. These appliances do not address their need for versatility and inspiration for food creation.
The Approach
Inspire home cooks to explore their love for cooking and unlock a world of culinary possibilities with the new multi-functional oven. Combining steam, air fry, and convection like no other, it's more than just an air fryer or oven—it's every home cook's secret weapon for limitless creativity in the kitchen.
Our product video showcases the versatility and passion for cooking with tantalising close-up shots of mouthwatering dishes, designed to inspire and ignite culinary creativity. It's a celebration of kitchen fun and the pure joy of cooking.
Social
To maximise the video's impact, we divided the social content into three key pillars – innovation, food creation and best value. We then tailored the messaging to resonate with our target audience, emphasising the unique features, celebrating the joy of cooking, and highlighting the cost-efficiency of this versatile oven.
