Refine your wealth creation recipe with better control
Scope
Art direction, Animation
Client
Standard Chartered
The Brief
Standard Chartered is launching a wealth planning tool to help consumers plan their wealth/retirement goals through different life stages. We are tasked to come up with an overall concept for the launch of the new Standard Chartered Goals Planner across digital and BTL applications
The Approach
A comprehensive tool like Standard Chartered Goals Planner allows the user to accurately plan their wealth with better control. But how can we translate a serious financial tool into a eye-catching video? Leveraging cooking as the creative direction, we came up with a quirky campaign that wasn’t the usual fare within a limited budget.
For social posts and online banners, we adopted a straightforward approach to convey the message quickly and effectively, driving consumers to the website. The concept of control was illustrated using a stove dial, a familiar element in the kitchen.
