New Possibilities for the New Year

The Brief
As Chinese New Year approaches, how can we seek to instil positivity in this dark times with our red packet designs? Our task was to come up with an overarching theme that ties the designs together, across the different wealth tiers. The designs will be adapted across China, Hong Kong, Indonesia, India, and Taiwan.

The Approach
After a challenging 2020, many individuals await new and better possibilities for the year ahead. Paired with positive greetings, the designs seek to inspire one and all to look forward with hope and optimism for a brighter new year ahead.