The Starbucks Shiok-ah-ccino
Scope
Social Media, Art Direction, Animation, Gamification
Client
Starbucks
The Brief
Shiok-ah-ccino is back for Singapore’s 54th birthday! Inspired by the beloved local ice cream sandwich, it’s a real swee-treat. But with so many other staple drinks on Starbucks’ menu, it wasn’t really the go-to pick for most − yet.
The Approach
We had to come up with a social campaign that rings a bell with our audience. And we did – by literally ringing the bell.
To tie in with this National Day-themed drink, we played on childhood memories of the neighbourhood ice-cream uncle’s welcoming bell, for a social media campaign that was absolutely exci-ting, fascina-ting, and invigora-ting.
Teaser Post - We teased the audience by hinting about the upcoming drink. The animated post is complemented by the sound of the ringing bell.
Launch Post - We shared the inspiration of the drink by using an engaging animation of ingredients and a word play on ‘ting’.
Shiok-O-Meter - With every tap of our interactive InstaStory Shiok-O-Meter, viewers can check out how each ingredient adds more shiok to the Shiok-ah-ccino!
What’s an ice cream sandwich-inspired drink without a sweet deal? To introduce our limited-time promotions, we created interactive screengrab games, paid homage to NDP’s Red Lion’s performance, and got customers to share their top local chillout spots to make Shiok-Ah-Ccino the talk of the town.
And how were the campaign results?
Absolutely exhilara-ting. Within a few days, we achieved:
100,000+ reach rate
Over 19,000 Likes
3x the average engagement rate for our clients